AI for business Tested, not hyped

AI tools, tested
in a real business.

I'm Max. I run a renovation company and use AI every day to market it. Here's what actually saves time and wins jobs, with real numbers.

Max at home in pyjamas with a sodaMax at his desk in a shirt and tie with a coffee

Stand-in drawing, real photos coming

Start here

The pages I'd send a friend who runs a business and wants AI to pay for itself.

First posts land this week.

Topics

Each topic opens once it has enough real, tested posts in it.

Coming soon

Reviews

Hands-on reviews and real pricing for the AI tools I actually pay for.

Coming soon

AI for Business

Where AI saves time and wins jobs in a small or service business.

Coming soon

Automation

n8n, Zapier, Make and agents, wired up to do the boring work.

Coming soon

AI Video

Making video with AI every day: avatars, ads, Reels and what works.

Coming soon

AI Images

Image models, prompts and the realism tricks behind my posts.

Coming soon

AI Assistants

ChatGPT, Claude, Gemini and friends, used for real work.

Coming soon

Make Money with AI

Honest ways to earn with AI, minus the hype.

Coming soon

Free Tools

Free tools I built. No signup, they run in your browser.

Coming soon

Case Studies

Real numbers from Buildme and my own tests.

Who's writing

I'm Max. I use AI to run a real company.

12+ years in SEO, 14 in marketing, and I run Buildme, a renovation company in Dublin. Every review here is something I've paid for and used. When I show numbers, they're mine.

More about me